When working with an agency or freelancer you might come accross one that utilizes stylescapes. Stylescapes are visual research boards that takes into customers personas, fonts, colors, visual elements and other aspects that are involved in the design. You can image a stylescape in the same view point as a land or cityscape. An arial view of the whole design. A stylescape is usually put together around a key customer - however the elements are not created by the designer but put together from all the visual research like a collage.
In our modern day, especially with a Covid-19 pandemic and the peak holiday season looming around the corner - we just need our website to just work - and work fast. So how do optimize your website to load 1-3 seconds? Here's 10 things to lookout for and how you might be able to fix them yourself without the help of a developer - although they can make it easier.
When your potential customer visits your website they cannot expect to wait for very long. When a page take longer than expected to load, it negatively affects your site's User Experience (UX). This is important because a bad UX equals a bad conversation rate. You'll probably see a high page abandonment and bounce rate. Studies has that an additional 2 seconds of loading time can increase your site's bounce rate by 103%, in addition 100 milliseconds of extra load time can cause 7% drop in conversation rate. As you can see even improving your load time a little will very important to your business success.
In additional to affect your UX, site speed is a Google ranking factor. Your Search Engine Results Pages (SERPs) may decrease if your website speed is not up to Google's standards which will lead to low traffics and therefore loss of potential new businesses.
With the success of your business on the line - you have to take your website speed seriously. The first place to start is to gather some data of your current website and go from there. At Align we utilize 2 main tools to help us understand a website speed: one: GTMetrix.com and Google PageSpeed. If you signup with GTMetrix free account you can test the speed with a server near your region. If you sign to your Google Search Console or Google Analytics, Google can keep track of your speed and display it on your website dashboard.
Once you have run the 2 tests and gotten the results you can begin to optimize key factors that affects the site speed. Here are 10 of the most common issues that slows your website and how to fix them.
Your website is most likely using Javascript to load interactions, animations and other cool things that make your site cool. However when a browser tries to display your website, it has to stop and fully load any JavaScript files it encounters first - this is called rendered-blocking Javascript. There are 3 ways to fix rendered-blocking Javascript:
Each method is a pros and cons - however the recommend option is 3 Defer Javascript loading until the end. You're probably wondering, how do I do this? If you're an Align client, you can use our Optimization tool and to the setting [setting name]>setting name>
Lowered acquisition costs of a new product line: When a customer believes and trusts a brand, they are more likely to associate those same feelings with all products under that brand. This eases customers into making new purchasing decisions. This lowers the fnancial cost per new acquisition.
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Your website speed plays a very important role in the success of your business. It affects a variety of key metrics including User Experiences (UX) and Search Engine Optimization (SEO). This in-turns affects your visibility, conversation rate, and bounce rate.
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