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Dat Butter




ĐẠT BUTTER is a social enterprise in Vietnam. With the slogan ‘All natural, all good, all Vietnam’, they focus mainly on the Vietnamese community by giving farmers more work opportunities, better income and a brighter future. To perform that, they start educating farmers how to grow and produce natural nuts such as cashews or peanuts. They can use these raw materials to create the most delicious, smooth, creamy and healthy nut butter in every Dat Butter jar.

Align was asked to design their branding, packaging, print materials, website and social media in order to attract more potential customers and increase customer perception forward Dat Butter products.


Our logo concept was inspired from peanuts and other nuts which is an indispensable material to produce each nut butter jar. It tends to imply the connection between Đạt Butter product and peanut lovers not only in Vietnam but also around the world.



Align understands that a great eye-catching packaging can help them to increase more potential customers and awareness as well. With four main ranges of nut butter, we have used a colorful style to differentiate their different flavors.

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Dat Butter Turmeric packaging design and logo design
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A striking and contemporary website that really attracts people with a healthy life and their passion with peanut butter. A lot of information needed to be displayed in a clear and concise way so the potential customer can easily understand Dat Butter's story as well as find their needed products.

We have been accompanied with Dat Butter since its inception, from 0 to more than 2000 nut butter jars every month. Their products were spread across many cities and provinces in Vietnam such as Ha Noi, Hai Phong, HCMC, Binh Duong, Da Lat, Nha Trang, Hoi An, Hue, Hai Phong.

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