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EMWEAR

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Project Goal

Emwear is a fashion focused company in Vietnam that aims to help women dress with confidency and feel comfortable. However, when Align first met them, they only had a name and an idea. Trang Nguyen asked Align to help her build her fashion brand.

Results

Align came up with the logo idea that reflects Emwear's core value - boosting up women's confidence through comfortable and luxury clothing line. Brand mark is inspired from feminine icons like heart and sleepwear image showing luxury and modernity aspects of millenial women.

LOGO

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Logo meaning

Emwear's logo has a straightforward message

"Emwear help women  confident from inside out by
designing home wear that blends beauty and comfort to elevate your mood joy."

Fonts & Colors

Font 1: QUENTIN

Lorem Ipsum is simply dummy text

Font 2: NUNITO

Lorem Ipsum is simply dummy text

Font 3: LA BELLE AURORE

Lorem Ipsum is simply dummy text

SECONDARY COLORS

40%

#FFFFFF

60%

#61277E

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WEBSITE

The Cinderella story of women sleepwear fashion
from drawing concept to Miss Universe Catwalk.

THE PROTOTYPE

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Branding Salekit Design

With the help of Align, Emwear's salekit is minimally designed with the use of space and contrast, which creates a fine feminine pattern on the whole. The goal is to help Emwear build a companionship with customer through packaging.

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