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ICARE BENEFITS

Helping factory workers live a more Comfortable, Smart,
Healthy and Financially Stable life.

Project Goal

iCare Benefits is a for-profit social enterprise, providing workers in developing countries a breakthrough employee benefits program at their workplace. The program enables manufacturers, social organizations, banks and service providers to serve workers at the bottom of economic pyramid, who are making only $100-500 of income monthly, and provide them the lowest total cost of access to basic life changing products and services.

Our Solution

Align lead by Luan Jenkins was able to form a team within iCare Benefits to help them kickstart the rebrand process and stayed to help maintain the brand for 2 years. He helped develop several toolkits that allow the iCare Benefits brand to be used not only in Vietnam but also in other countries. Some of the toolkits developed are Brand Guideline, Go To Market Toolkit, Template for design from print, catalog, website, app, events, videos, 3D office and store layouts, office graphics, and vehicle graphics.

Results

During the time of working on iCare Benefits Brand, we help transition the company from Mobivi to iCare Benefits. The company expanded from just having a presence in Vietnam and Cambodia to expanding to, Laos, Indonesia, Thailand, India, Philippines, Bangladesh, and Brazil. The membership of iCare went from less than 1 million to more than 3 million after the rebrand. Through the rebrand, iCare Benefits was able to expand their product line from just Comfort Living, adding Healthy Living and Smart Living.

photo-2020

Branding

What is
iCare Benefit is?

iCARE BENEFITS IS A BREAKTHROUGH EMPLOYEE BENEFITS
SOLUTION FOR DEVELOPING COUNTRIES

iCare Benefits is an end-to-end, com- prehensive employee
benefits package, that enhances workers’ lives while boosting their
morale, loyalty and productivity. Their  goal is to open doors for
people to access products and services that enable comfortable,
healthy, smart, and prosperous living. They are bridging gaps and
tackling common problems in developing markets related to the
affordability of staple goods and services.

oldnewIcare

Logo Fonts

Font: GOTHAM

Lorem Ipsum is simply dummy text

Colors

The meaning
the logo

The essence behind the symbol of the logo is the representation of the people iCare Benets serves. The gure and the hand is a combination representing both the worker and the leader. The figure is also a repre- sentation of both employers and employees embracing iCare Benefits. The symbol is designed in a state of movement.z

SYMBOLISM

Group 4

Caring    Heart    Love

Group 5 (1)

Embracing     Worker

flying

Excitment       Leader    Movement
   /Worker

icare_Logo
icare_Logo
(i)
(i)
(C)
(C)

The Icons

DVD Copy
blender copy 2
camera copy 2
chair copy 2
bicycle copy 2
cosmetics copy 2
books copy 2
bottle copy 2
Band Aid Copy 2
cash advance copy 2
drug copy
LFT_3
LFT_2
LFT_1

The Four Pillar

Page 1 Copy 5
Page 1 Copy 6
Page 1 Copy 7
Page 1 Copy 8

Marketing Materials

STATIONARY

MARKETING MATERIALS

APPAREL DESIGN

DIGITAL COMMUNICATIONS

EVENT MATERIALS

OFFICE MATERIALS

GIFT PACKAGE

Website

Info Website

Ecommer Site

Branding Website

Project Management

WebsiteEcommerce_MP_22Oct15_v1.3_Productpage2 Copy 2
WebsiteEcommerce_MP_22Oct15_v1.3_Homepage Copy 2
WebsiteEcommerce_MP_22Oct15_v1.3_Detail Copy 2
Page 1 (1)

Catalog Template

Catalog_2
Catalog_1

Print

Video

3D Office

3D Store

Bill board

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