BRANDING, PRINT, LOGO, 3D, WEB
iCare Benefits is a for-profit social enterprise, providing workers in developing countries a breakthrough employee benefits program at their workplace.
The program enables manufacturers, social organizations, banks and service providers to serve workers at the bottom of economic pyramid. These workers are making only $100-$500 of income monthly and the program provides them access to basic life changing products and services.
The logo iconography is a combination of 3 key symbols: a stylized figure (representing a worker), half of a heart, and a dot showing movement or change.
In order to improve the quality of studying and working for students in the new school year, iCare Benefits worked together with Intel to implement the campaign 'Chắp Cánh Ước Mơ. Through this, all students can achieve their dream of owning genuine laptops at the best prices and use it to maximize their abilities both in learning and working.
LI & FUNG
Chemical safety for workers created with collaboration with Li and Fung (https://www.lifung.com/) and iCare Benefits (iCareBenefits.com)
During the time of working on iCare Benefits Brand, we helped transition the company from Mobivi to iCare Benefits.
The company transformed from just having a presence in Vietnam and Cambodia to Laos, Indonesia, Thailand, India, Philippines, Bangladesh and Brazil. The membership of iCare went from less than 1 million to more than 3 million after the rebrand. Through the rebrand, iCare Benefits was able to expand their product line from just Comfort Living adding Healthy Living and Smart Living.
"Luan and his team rebranded my organization mobivi to iCare Benefits. He and his team not only created the new brand but designed things from the business card and stationery, all the marketing materials, event and event marketing materials, online website and mobile website, our truck and vehicle graphics, our offices graphics, 3D templates of our iCare Center, and animated videos series. He also worked with the many countries and regions iCare is associated with and train a local designer to create materials in their country. Needless to say they did a lot. Out of all the rebranding I have worked, his work is in the top three. We’re happy to continue long term partnership with him and his company Align"