Highly Custom Development
Bespoke Product Specification
Intuitive Content Management
A collaboration on digital strategy took Unios’s website to the next level. We aimed to offer their audience the best and most cohesive user experience possible, fully optimised and poised to carry the revitalised brand into the future.
A complex website, it was critical to offer a great experience no matter the device. The result is an optimised visual experience in keeping with the calibre of the Unios brand and product.
Built on a robust backend, the website offers a unique and efficient filtering system to shortlist products from a catalogue of thousands, giving customers the content they asked for, quickly and efficiently.
The balance of design and performance is a key element of the Unios brand, and a core value in our development strategy. Our challenge was to create a friendly online experience that would showcase the vast range of product options without overwhelming the user or sacrificing site performance.
“From the outset, we were impressed in the way the Humaan team were able to distil our vision for complex product configuration into a seamless user interface. As a designer and manufacturer of architectural lighting for large scale projects, the level of customisation across our range extends across thousands of configurations. Humaan understood this need to find simplicity within the sometimes daunting world of project specification for lighting.
From initial brief to launch, Jay and his team impressed us with their quick thinking, attention to detail and close communication. Since launch, architects, interior designers and engineers have been impressed at the ease and the extent with which they can configure products for projects. Without a doubt, a number of projects have been won on the back of our new website and project specification toolbox built by the team at Humaan.”
Communications Manager, Unios
Custom product management facilities give Unios an easy way to import and manage their extensive product range on the new site.
With an automated means of re-structuring their data and cataloguing a thousands-strong collection of images and possible product configurations, site administrators skipped the typical overheads of migrating to a new content management system.
And as they can re-import data any time they want, they can keep their website current alongside their product range with minimal manual effort.
The Product Toolbox was built from the ground up, specifically to meet Unios’s business objectives. It’s similar to an ecommerce shopping cart, but with one distinct difference: rather than disappearing once customers have completed a transaction, the cart persists on the server and may be revisited via a unique link.
As a planning tool, it allows clients, associates and industry contacts to collaborate on product choices and recycle previous combinations. As a sales tool, it gives the Unios staff an easy way to generate customised product sheets, which can be emailed directly to their customers.
It’s the little things that determine quality. For Unios’s website, this takes shape in the thoughtfully curated brand pages, concise and diverse case studies that demonstrate the potential of pedigree products, informative and interesting news editorial, along with smooth transitions and stylish hover effects offering a polished, finished feel.
The new website is a captivating online presence for the innovative luminaire company, highlighting its premium designer range and providing practical tools for creating collaborative product specifications – all while giving deep insight into their philosophies and values, communicating the standard of what one can expect from the Unios brand.