Align helped Nafoods Group design and develop their website for selling to Vietnamese farmers seeds, sapling and fertilizers. This new market had its challenges because farmers in Vietnam are mostly outside and most are not used to operating with a computer or smart phone. Align needed to consider these factors to make the website load fast, intuitive and ordering process simple. 

Digital Strategy

User Experience

Responsive Design

Intuitive Content Management

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Speed and mobile optimized

One of the most aspect of the Nafoods website is the load time and the mobile optimization. Vietnamese farmers are not used to technology and cannot wait. More and more are utilizing mobile phone to help them communicate and this is their access point for the website. Knowing all this - Align design a website that is fast but also mobile optimized. 

passionfruit 1 min

Organic look and feel


The design focus on creating an organic feel that mirror the feel of nature. Unlike most agriculture website in Vietnam, however, the information and layout is simple and organize - allowing the farmers to have a different perspective and appreciation for the detail given to the website.

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Location lookup


Because farmers are not used to shopping and buying online - the buying experience had to be tailored towards them. Align created a map so that it was easy for the farmers to lookup stores that had their product and then order through the phone - which is the most convenient and best user experience.

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passion 1 min

See the review from our client on

" created a great website that the client was happy with. Their designer was an important asset to the process. With good communication skills, they spoke directly over Zoom and other programs."

See the full review on

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