CLIENT: MARIES STOPES INTERNATIONAL 
CATEGORY: BRAND APPLICATION & PRINT DESIGN 
LOCATION: VIETNAM, 2018

MSI 
Don’t Let Cancer Be Apart of Your Family Don’t Let Cancer Be Apart of Your Family

MSI (Marie Stopes International) is an NGO providing contraception, safe abortion services, high-quality medical packages for gynecological infections and cervical cancer as well as recommend some family planning measures that enable women all over the world to choose their own futures.

The Challenge: The challenge is to empower these workers to step outside of their comfort zone to get healthcare testing services. The mindset of Vietnamese women, especially low-income factory workers apart from paying the expensive fees for healthcare services, most women try to avoid these services because they are afraid of finding out of any potential healthcare issues. Furthermore, finding out certain health issues will put them in a position of “culture shame” and reproach among their families and friends.

The Solutions: Align thoroughly studied surveys and strategize the best approach to see and think in the perspective of the targeted audience. Align understands that families are vital within the Vietnamese culture and that every minor and major decision by the family. Therefore, Align focuses on the theme of “keeping the family together” method as an approach to push the importance of good health to sustain a good family.

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