iCare Benefits is a for-profit social enterprise, providing workers in developing countries a breakthrough employee benefits program at their workplace. The program enables manufacturers, social organizations, banks and service providers to serve workers at the bottom of economic pyramid, who are making only $100-500 of income monthly, and provide them the lowest total cost of access to basic life changing products and services.
iCare Benefits Healthy Living
iCare Benefits Smart Living
iCB and Li & Fung Work Safety
iCB and Intel Story of An
iCB and Intel Story of Nam
iCB and Li & Fung Fire Safety
Our solution included building a brand the revolved around the Believe In ZERO movement. We connected this with the heros who might be able to help reach zero poverty, zero hunger and Zero children in need. We opted to build an app and a web platform to update the content. The focus on the project is to journey through Virtual Vietnam saving various children but also at the same time learning about other organization and ways to actually help these children in real life. The best and most important ways to help was through donating to these partners and organizations.
Align Lab helped IFC & the World Bank Group to create a series of print booklets to express the many non-profits and non-governmental companies who create major impacts in the textile and apparel industry. Align helped IFC & the World Bank Group to create a digital ebook to show the process of textile and apparel process and the many countries, company and individuals who are involved.