align your business FOR GROWTH

Align is an American design agency based in Ho Chi Minh City, Vietnam focuses on helping businesses, nonprofits, startups, and SMEs connect with their targeted customers and users through creative strategy for branding, marketing, social media, website, apps and videos. Align is focused on growing companies through measured results.



iCare Benefits is a for-profit social enterprise, providing workers in developing countries a breakthrough employee benefits program at their workplace. The program enables manufacturers, social organizations, banks and service providers to serve workers at the bottom of economic pyramid, who are making only $100-500 of income monthly, and provide them the lowest total cost of access to basic life changing products and services.

During the time of working on iCare Benefits Brand, we help transition the company from Mobivi to iCare Benefits. The company expanded from just having a presence in Vietnam and Cambodia to expanding to, Laos, Indonesia, Thailand, India, Philippines, Bangladesh, and Brazil. The membership of iCare went from less than 1 million to more than 3 million after the rebrand. Through the rebrand, iCare Benefits was able to expand their product line from just Comfort Living, adding Healthy Living and Smart Living.

Luan and his team rebranded my organization mobivi to iCare Benefits. He and his team not only created the new brand but designed things from the business card and stationery, all the marketing materials, event and event marketing materials, online website and mobile website, our truck and vehicle graphics, our offices graphics, 3D templates of our iCare Center, and animated videos series. He also worked with the many countries and regions iCare is associated with and train a local designer to create materials in their country. Needless to say they did a lot. Out of all the rebranding I have worked, his work is in the top three. We’re happy to continue long term partnership with him and his company Align.

Animated Videos

iCare Benefits Healthy Living

iCare Benefits Smart Living

iCB and Li & Fung Work Safety

iCB and Intel Story of An

iCB and Intel Story of Nam

iCB and Li & Fung Fire Safety

Branding Materials



Our solution included building a brand the revolved around the Believe In ZERO movement. We connected this with the heros who might be able to help reach zero poverty, zero hunger and Zero children in need. We opted to build an app and a web platform to update the content. The focus on the project is to journey through Virtual Vietnam saving various children but also at the same time learning about other organization and ways to actually help these children in real life. The best and most important ways to help was through donating to these partners and organizations.




Align Lab helped IFC & the World Bank Group to create a series of print booklets to express the many non-profits and non-governmental companies who create major impacts in the textile and apparel industry. Align helped IFC & the World Bank Group to create a digital ebook to show the process of textile and apparel process and the many countries, company and individuals who are involved.