About Duramacs
Located on a 5 hectare land in Ben Luc, Long An, in Southern Vietnam, about 30 kilometers west of Ho Chi Minh City. The facility has around 180 skilled employees. Align worked with them to help Duramacs build their ecommerce website selling to European and Vietnamese market. The website more than doubled their sales year on year.
1 SECS
+70
62%
Making all
angles beautiful
Align knew that Duramacs’ customers will view the website not only on their laptop but also on iPads, and mobile phones. Align designed and tested the site to look good in all these devices and their accompanying browsers.
Its easier to save
Through customer behavior research, we knew that Duramacs’ customers browse, save, and then comes back to buy. We made this process smoother by allowing them to easily save, share, and send their favorite product to compare and buy later.
A clean interfaces
for shopping
Shopping online is a new experience for Vietnamese customers. Align knew that making the design clean and intuitive was especially important. Having a clean design also resonated with Duramacs international customers – giving Duramacs creditability and brand recognization.
Easy shopping
experience
Making a seamless shopping experience for people on the go it is important to consider the mobile, tablet, and desktop experience. This is especially important when some clients are from other countries and have a higher IQ for design. However to measure this, we have asked how Duramacs has done after 1 year and to our surprise they have grown tremendously – expanding to a new show room, more staff and more products.
