Bizen Catering Co., Ltd. is a family company established in 2012 at Lot C2, quarter 4, Tân Hiệp ward, Biên Hoà, Đồng Nai Province of Vietnam. They provide professional meals for factory workers in the industrial zone, mainly AMATA Đồng Nai. Additionally, Bizen also produces and distributes pure drinking ice and water in the same area.
Brands Created

1 Main

Brands Created

3 Sub Brands

# of Brand Applications Created


Finding the best through revision

Align knew that designing the perfect logo for Bizen would take a more time, effort and lots of sketching. We produce hundreds of logos on piles of pages until we found the best ones.

The Logo symbolism

The logo is inspired by 6 elements: hand, heart, people, water, fire and food tray. Water and fire are indispensable factors to cook a meal. In addition, water is also one of Bizen's main products. The image of 2 hands facing upward (look like a heart as well) is supporting the drop of water (fire). The logo is similar to a person in general.

Person Thumb
Hands Thumb
Fire Thumbs

"Bizen team and our partners are very pleased with this rebranding change. Many factories would like to cooperate with Bizen's Catering services after the rebrand."

"Align design can display the right idea. I would like to work with Align on future projects."

Founder and Director of Bizen


After creating the brand identity, Align help Bizen apply the brand elements in the form of business cards, letterheads, envelops, uniforms, trucks, and even lunch trays.

Bizen Envelope 1Bizen Folder 1
Bizen Folder 2 Inside 1Bizen Folder 3 1Bizen Folder 2 1
2 Standees 2 1Bizen Letterhead 1
Business Card 1
Bizen Vertical Paper Bag 2Horizontal Paper Bag 1Bizen Shirt 1Mockups 1Bizen Banner On TruckBizen Banner 2 1Backdrop Cho A Hieu Mockup 01 1Bizen Banner 1Bizen Ice Packaging

POSM Materials

AISVN marketing team and Align knew that once parents saw the campus and how immaculate, large and expansive it is - they would schedule a visit and then be able to meet all the great teachers and staff and most likely register their child for the next school year. Align create a virtual campus tour to give parents who cannot drive to the campus to see its beauty.

Bizen Backdrops

The brandguidebook

After the project was done, we didn't leave AISVN team high and dry - we gave them free support and setup their hosting so they could be successful in editing and maintaining their website for future content, changes, and marketing campaigns.

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