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Bizen Catering Co., Ltd. is a family company established in 2012 at Lot C2, quarter 4, Tân Hiệp ward, Biên Hoà, Đồng Nai Province of Vietnam. They provide professional meals for factory workers in the industrial zone, mainly AMATA Đồng Nai. Additionally, Bizen also produces and distributes pure drinking ice and water in the same area.
Brands Created

1 Main


Brands Created

3 Sub Brands


# of Brand Applications Created

+30


Finding the best through revision

Align knew that designing the perfect logo for Bizen would take a more time, effort and lots of sketching. We produce hundreds of logos on piles of pages until we found the best ones.

The Logo symbolism

The logo is inspired by 6 elements: hand, heart, people, water, fire and food tray. Water and fire are indispensable factors to cook a meal. In addition, water is also one of Bizen's main products. The image of 2 hands facing upward (look like a heart as well) is supporting the drop of water (fire). The logo is similar to a person in general.

Logothumb
Person Thumb
Hands Thumb
Fire Thumbs

"Bizen team and our partners are very pleased with this rebranding change. Many factories would like to cooperate with Bizen's Catering services after the rebrand."

"Align design can display the right idea. I would like to work with Align on future projects."

MR. HIEU TRAN
Founder and Director of Bizen

Applications

After creating the brand identity, Align help Bizen apply the brand elements in the form of business cards, letterheads, envelops, uniforms, trucks, and even lunch trays.

Bizen Envelope 1Bizen Folder 1
Bizen Folder 2 Inside 1Bizen Folder 3 1Bizen Folder 2 1
2 Standees 2 1Bizen Letterhead 1
Business Card 1
Bizen Vertical Paper Bag 2Horizontal Paper Bag 1Bizen Shirt 1Mockups 1Bizen Banner On TruckBizen Banner 2 1Backdrop Cho A Hieu Mockup 01 1Bizen Banner 1Bizen Ice Packaging

POSM Materials & Print materials

Align helped Bizen to apply the branding strategy and applications. According to Mr. Hieu, CEO of Bizen. "Thank you Align, because of the branding Bizen started to speed up! The branding has help with some new customer contact".
Bizen Backdrops

The brand guidebook

The brand guidebook was given to Bizen and their team to continue to keep their branding consistent and perhaps work to build on new materials.

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